Podcast
Universal Music Group on the difference between going viral and building a fanbase | Danny Ingham, Director of Creator Marketing
(1 min)
How Mob is building a food brand that survives the algorithm | Ayala Daly, Social Strategy Director, MOB
(2 min)
Essity on breaking the mould and cultural credibility in the creator age | Luciana de Azevedo Lara | Essity
(1 min)
NICE Drinks – The Art of the Crowd-Pleaser | Amy Cheyne | NICE
(1 min)
System1 on making creator advertising work for your brand | Beth Marchant | System1
(1 min)
Time Out on being iconic, not invisible on social | Chanté Piette-Valentine | Time Out
(1 min)
Vodafone on scaling the human touch when your product is invisible | Cassia Colling | Vodafone
(1 min)
Charlotte Tilbury on building beauty’s most distinctive social brand | Marukh Budhraja, Charlotte Tilbury
(1 min)
Owning Owned: Why organic is the power play of a unified marketing strategy with Tinder, Primark and Channel 4
(1 min)
How loveholidays Is Challenging the Travel Category by Thinking Creativity-First | Jasmine Dye, loveholidays
(1 min)
How Primark Is Turning Store Colleagues Into Creators To Take Their Global TOV Local | Maria Duncan, Social Media and Community Management Officer, Primark
(1 min)
How Argos turned nostalgia into social currency | Aimée Scanlon, Social Media Lead, Argos
(1 min)
