Our work
Connecting with communities for Music on TikTok
Social Chain US partnered with Gen Z’s favourite entertainment platform to connect meaningfully with its communities via the power of music, artists and culture.
Breaking records for KFC UK & Ireland’s 2022 World Cup campaign
As part of the brand’s World Cup 2022 activation, KFC challenged us to use the power of reactive social to hero KFC Delivery across Instagram and X. Our response? KFC’s top X post of 2022 (and second biggest ever), a gamified Instagram Story format that sent engagement rates skyrocketing and cemented brand love in an ultra-competitive - and at times controversial - space.
Setting a standard for social video series with Amazon Prime Video UK
Amazon Prime Video UK challenged us to think big for their talent-led social video series. We created a modern love story for the TikTok age.
Turning GDK’s Coco x Kiki kebab into the ultimate shareable foodie accessory
GDK needed our help pushing its new Coco x Kiki kebabs to fame while associating the brand with urban culture, fashion, and music.
Driving global World Cup buzz on social with Beats
We cut through the noise – and exceeded expectations – with a World Cup campaign that would get Gen Z showing brand love for a hero product across social media.
Broadening the Readership of The Times and Sunday Times
We collaborated with six female UK Creators, across diverse verticals to create engaging, thought-provoking content across Instagram and TikTok.
Holland & Barrett From checkout to checking in
Holland & Barrett From checkout to checking in
SharkNinja Cryoglow
SharkNinja Cryoglow
With the team at SocialChain, we found a truly distinctive way to insert KFC Delivery into some of the biggest moments of the World Cup to get attention and drive relevancy for the brand. Our live game rooms allowed us to react quickly to in-game moments, whilst our approach to Instagram Stories meant we could harness the hype and excitement around coming matches and maximise engagement. Together, we delivered some amazing results to ensure cut-through and drive awareness of KFC Delivery throughout the World Cup. And we even made headlines!
After the success of Emma Willis: Delivering Babies in 2022, we wanted to celebrate the new series with the same storytelling approach but bring something fresh to the audience and yet again, the team smashed it, with their unique approach to emotional storytelling, layered this time with a unique and powerful poem with Jess Urlich. The poem was accompanied by the beautiful stories told by our fantastic selection of influencers that allowed us to witness their emotional journeys. The campaign surpassed expectations and we’re so thrilled with the results.
Working with the team at SocialChain enabled us to create a campaign that would immerse audiences in the world of The Traitors on TikTok, and allowed us to bring the unique and compelling gameplay of the series to life in the digital space.
SocialChain has been an integral part in launching and maintaining our @MusicOnTikTok channels. Their attention to detail, creative scope and organisational prowess has made our day-to-day run seamlessly, and has allowed us to focus on bigger picture growth and development of the TikTok brand in the music space. They’ve been expedient, precise and flexible, with a design team on hand that far exceeds expectations and an account manager who diligently helps us steer our scheduling and programming efforts. SocialChain has time and again delivered beyond expectations, and has been a pleasure to work with.
The Colonel’s Arms pub was such a key moment for KFC last year. Not only did it stand as a truly distinctive platform for our KFC Delivery proposition, but it also gave us the right level of disruption to ensure cut-through during the busy World Cup period. Against a complex pub build, the SocialChain team worked tirelessly, and through the night, to capture content to amplify the activation across social and drive engagement.
To capture the attention of Gen Z, the DKNY 24/7 Fragrance campaign tapped into the pulse of modern culture by working with a set of impactful creators – who blended authentic storytelling with vibrant, engaging visuals that reflect their values and energy. By embracing TikTok’s dynamic platform, the team helped the brand to reinvent, delivering a fresh, relatable experience that’s as bold and unique as the fragrance itself. This strategy not only connected with a new generation but also elevated DKNY 24/7 fragrance to new heights of relevance and creativity.
