SocialChain2025-10-291 min
The Media Lift Effect: How to seamlessly integrate paid and organic social
Right now, social budgets are rising — but so is media waste.
In this no-fluff session delivered in front of a live audience at SocialMinds LIVE: Era of the Collective, Brave Bison, SocialChain and Meta unpacked why so many brands are missing the mark, and how full-funnel, audience-first thinking – AKA The Media Lift Effect – can align teams, cut costs, and lift performance across both paid and organic.
Host
Hannah Baker, Chief Marketing Officer, SocialChain
Speakers
Gareth Harrison, Strategy and Innovation Director, SocialChain
Mark Byrne, Director of Paid Media, Brave Bison
Alix Sutherland, Agency Partner, Meta