Start with the C word: How to build a community-first brand
“Community.” It could give AI a run for its money as marketing’s hot topic of 2025.
But as much as any brand likes to say they have a community, what does that actually mean in practice? And how can brands in the early stages of building a community move from broadcasting to belonging?
In this packed panel recorded at SocialMinds LIVE, learn how four community-first brands from a range of categories earn trust, scale advocacy, and turn participation into long-term brand power.
Host
Eve Young, Senior Creative, SocialChain
Speakers
Francesca Coughlan, Paid Media Manager, The Inkey List
Ayala Daly, Content Producer, Mob
Sadie Gee, Global Community Lead, Dr Martens
Gonzalo Rosado, Community Lead, Canva